Michael W. R Davis
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Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category-the "pony car"-which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the...
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Just as Detroit symbolizes the U.S. automobile industry, during World War II it also came to stand for all American industry's conversion from civilian goods to war material. The label "Arsenal of Democracy" was coined by Pres. Franklin D. Roosevelt in a fireside chat radio broadcast on December 29, 1940, nearly a year before the United States formally entered the war. Here is the pictorial story of one Detroiter's unique leadership in the miraculous...
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The catastrophic failure of a new but unproven copper-cooled Chevrolet in 1923 led the General Motors Corporation to buy back the 100 cars it had sold to the public and recall another 400 in company and dealer hands. As a result, in 1924 General Motors started building the industry's first scientific proving ground to test new vehicle designs before they were released for production and sale. Before this, all automakers tested new cars haphazardly...
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The Chevrolet car and truck business traces its roots back to Michigan's lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the "vehicle capital of the world." This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet...
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Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world's best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among...
6) Willow Run
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In May 1940, Pres. Franklin D. Roosevelt called for the production of 50,000 military airplanes. He then drafted the president of General Motors, William Knudsen, to mobilize industry in the United States. The automotive companies were called upon to produce a massive fleet of bombers, as well as tanks, trucks, guns, and engines. By the Willow Run, a sleepy little creek near Ypsilanti, Michigan, Ford Motor Company built the world's most famous bomber...